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AA Roadwatch – is Ireland’s most trusted source of up to date traffic information!
AA Roadwatch cover roads, rail, bus and air. Information is updated as the incidents happen. Information is also provided on Roadworks, events and other. This is also where a proportion of route planner users land before going on to the route planner provided on AA Ireland.
Site Channels / Sections:
- AA Roadwatch Homepage
- AA Roadwatch Sub-channels
Unique Users / month: Over 300,000 unique users per month
Page Impressions / month: Over 2 million page impressions per month
No. in E-mail Database:
Target 40,000 AA Members through Quarterly Newsletter
Ad Formats
| Type | Dimensions | Price |
| Banner | 468x60 | €12cpm |
| MPU | 300x250 | €14cpm |
| Skyscraper | 160x600 | €12cpm |
Newsletter
The newsletter is distributed quarterly to highly active members and currently enjoys a 30% open rate.
Formats across Newsletter: 468x60 and 120x600
