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irishtimes.com is the online edition of The Irish Times and is the definitive brand of quality news aimed at Irish internet users and the Irish interest market.
The Irish Times site moved from ireland.com to irishtimes.com following the successful integration of the print and online newsrooms in early 2008. At the same time, the online subscription model, in place since 2002, was removed and replaced by a commercial model that is based on advertising.
The full online version of the newspaper is now available absolutely free to users, leading to strong growth in user traffic. These initiatives were part of a significant development and investment programme in both print and online to broaden appeal to new audiences and to be more accessible to all readers.
This continues our commitment to develop the newspaper in line with its honourable history of 149 years in print and 14 years online.
- News
- Sport
- Business
- Comment
- Life & Culture
- Shop
- Classified
Placement Types
| Type | Dimensions | |
| Leaderboard | 728x90 | |
| Banner | 468x60 | |
| Island | 300x250 | |
| Skyscraper | 120x600 | |
| Half Page | 300x600 |
Stats
- Unique Users / month: 1,151,408 (ABC Oct 2007)
- Page Impressions / month: 18,232,253 (ABC Oct 2007)
- ABC1 percentage: 78%
- No. in E-mail Database: 12,000
Sample Advertisers
- Vodafone
- BOI
- AIB
- Volvo
- Ryanair
- O2
- Eircom
- DAA
JNIR Objective
The objective of the JNIR survey is to provide estimates of audiences to Ireland’s key Internet sites as a basis for the planning of advertising schedules. The survey was contracted to Behaviour and Attitudes and is comprised of both online and offline research.
Offline Survey
The findings of the survey are based on an omnibus survey carried out by Amarach over a 6 month period. Face-to-face, in-home interviews were carried out across the 26 counties, with 5,185 surveys used to represent the total Irish adult population aged 15 yrs +. Interviews were based on a questionnaire using flashcards to prompt brand recall.
Online Survey
A site specific online survey was featured on each of the contributing sites for a period of 4 weeks to achieve a sample base of 692 respondents each. ireland.com promoted this survey through a homepage tile and online ads. This method of research targets your core reader base and generally provides valuable and specific demographic information of readers. The survey was carried out by AMAS sub-contracted by Behaviour and Attitudes with a view to adding value to the offline research.
