Advertising
on high quality websites
Online Guide » Jargon Buster
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Ajax Impression
An HTML page that AJAX content is embedded into.
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Ad Click
A Click on an Ad Impression served in the period being measured.
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Ad Click Arrival
A User arriving at a site as a direct result of having clicked on an ad (made an Ad Impression) served on behalf of that site (made an Ad Click).
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Ad Impression
The number of ad banners served in the period being measured
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Ad Impression Arrival
A User arriving at a site having been exposed to an ad served on behalf of that site
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Ad Unique User
A unique device(e.g. a computer, PDA or mobile phone) that has made a request for and Ad Impression served in the period being measured.
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Automated Page Impression
A request which a User's browser software made automatically for a site's content in the period being measured. Often found on live game reports, scorecards, share pages etc.
